PERSONALITY TRAITS AS CORRELATE OF PERCEIVED JOB PERFORMANCE OF BUSINESS EDUCATORS IN PUBLIC UNIVERSITIES IN SOUTH-SOUTH NIGERIA

Abstract

The study investigated personality traits as correlates of perceived job performance of
business educators in South-South Nigeria. The study adopted correlational research
design with a population of 130 business educators in public universities across the
South-South region of Nigeria. The entire population was used for the study due to its
manageable size. The instruments for data collection were structured questionnaire titled
“Personality Traits and Perceived Job Performance of business educators Questionnaire”
(PTAPJPBEQ); which were validated by three experts. Cronbach alpha statistics was
used to determine its level of consistency which yielded reliability of 0.62 for job
performance scale and 0.69 for personality traits items implying that the instruments were
reliable. Data collected from the respondents were analysed using Mean, Standard
Deviation, Pearson Product Moment Correlation Coefficient and Multiple Regression
Analysis. The study revealed that conscientiousness and agreeableness personality traits
of business educators significantly correlated with their job performances. It was
therefore, concluded that conscientiousness and agreeableness personality traits
correlate with business educators’ job performance. Based on the findings, it was
recommended among others that business educators should understand their personality
traits and use them effectively to impact positively on their students; that personality traits
assessment should be one of the tools in recruitment and selection of business educators
into public universities in South-South Nigeria by the university authorities and the
government in particular.

Keywords: Personality Traits; Business Educators’ Job Performance.